What is happening in the Krasnoyarsk modelling market now?
There are more local brands in the city. Traditional fashion shows are becoming a thing of the past, giving way to theatrical performances that combine fashion shows and acting. This, in turn, affects the requirements for models: instead of an impassive facial expression, a wide range of emotions must be conveyed.
The local market is growing and consumers are increasingly choosing domestic brands. However, not all customers understand the role of a model in the commercial chain. They often try to attract models directly, offering brand products as payment instead of a cash fee. Models bound by a contract usually refuse such cooperation, realising that it negatively affects the overall rates.
One important aspect is the assessment of social media accounts at castings. The number of subscribers and the quality of content play an increasingly important role. Therefore, models are advised to professionally manage their pages: publish high-quality photos, demonstrate politeness and reflect their progress in the modelling industry.
How relevant is fashion show training in modern conditions?
The Fashion show remains an important skill, world standards have not changed: the ability to walk in heels, self-confidence, working with emotions. For an international career, a good walk is a must at snaps. Even with a small height, body control and confidence are assessed.
Any parting words for new faces?
Critically assess your data: height and parameters. Standards are not set by us, but by clients and international agencies, and most often these are the same 90-60-90 and height from 170-180 cm for girls and clothing size M-L, from 186-190 cm for boys. Take care of yourself: skin condition, no tattoos or piercings. Work on your fashion show. Listen to your mother agency, don’t be afraid to ask questions especially before working abroad. There are no stupid questions, there are only unasked ones. Be thoughtful within your social networks. Learn English, without it, it is difficult to work effectively. And most importantly, you need a clear understanding that modelling is your own aspiration, not the choice of your parents or friends. Foreign contracts mean long trips. Working with an agency means cooperation, promotion and searching for contracts. The model should also be part of the team, keep in touch, monitor the parameters and constantly improve.
Text by K. Mironova
Photo provided by E. Gubina
