After the pandemic, the Asian market began to change. Gradually displacing Western brands and creating comfortable conditions for local designers and brands. It’s especially nice when these brands target models. However, the HOME KONG store in Hong Kong will be of interest not only to models, but also to tourists or simply lovers of this city.
Anyway, I purposefully searched for number 90 on Hollywood Road, after admiring the photos of my models wearing clothes and accessories with an 852-area code and the words “Home Kong”. The brand’s model audience is explained by the fact that its owner has an international modelling agency in Hong Kong.
The store’s assortment will satisfy every taste: women’s, men’s, children’s collections, accessories, goods for travel and home. Most likely, you will be greeted at the door by a friendly dog named Tequila – the store also has clothes for dogs. The sales assistant is, of course, a model girl.
In general, everything in the store is the way I like it – stylish and exclusive. The brand’s philosophy is reflected in its love for Hong Kong through street style clothing and slang. Having bought a rain jacket, I left satisfied and now I will keep an eye on new products and plan to return. I love Hong Kong.
Text by K. Mironova
Photo taken from the brend’s social networks.
