Ortner’s photographs (@andeasortnerstudio www.andreasortner.com) have been shown at the Museum of Modern Art in New York and are also featured in Tom Ford’s new book, Coffee Table. He shoots photo shoots for cool magazines and brands, and works with celebrities. According to Andreas, these facts make him feel like he will leave his mark on fashion.
When did you start working in fashion?
I started working in the fashion industry at the age of 16 and wanted to become a buyer. It all started with modelling in Miami, and then I took up photography, choosing a fashion theme.
What celebrities have you worked with?
I just shot Gillian Anderson for Dior, Julianne Moore for Chopard and Elle Fanning for Icon magazine.
What is going on with fashion now?
The fashion industry is becoming more resilient, more and more limited edition collections with fast delivery times. The online marketplace is booming. Photographers and models no longer have to live in Paris or New York. It is easy to fly to the booking place from anywhere and live where you want to.
What has surprised you in the fashion world lately?
Nothing surprises me anymore in the fashion industry. I’ve seen it all! The industry can be crazy, but at the same time conservative and business oriented. Trends come and go or repeat themselves. Perhaps the lightness of the 80s and 90s is gone, and fashion has become more politically correct.
The theme of the issue is positive, touching, interesting stories about fashion. Can you recall anything?
Fun fact! I once worked with an Oscar-winning actress in New York. Her rider was 20 pages. Everything was respected: 24/7 driver, bodyguard, chef, even special water. Then it turned out that the star wanted to walk to the studio from her house and she didn’t need any of this. She brought two boiled eggs from home for her breakfast. Agents sometimes create a lot of hype. We are all just human, after all.
Text by K. Mironova
Photo provided by A. Ortner
